Yana Handbooks


Business

The nature of business is a concept that is as complex as it is fascinating. At its core, itinvolves the production, exchange, and consumption of goods and services in order to meet the needs and wants of customers. But there is so much more to it than that.

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Branding

Effective brand branding helps to build customer loyalty, increase brand recognition and recall, and establish a strong reputation, ultimately leading to higher sales and business success.

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Finance

Learn the basics of business finance, bookkeeping, profitability and depreciation By the end of this read, you will be equipped with the tools and knowledge to effectively manage your business's finances, and make informed financial decisions

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Marketing

Marketing is a crucial component of any business, regardless of its size or industry. It is the process of identifying and satisfying customer needs in a profitable manner.

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Sales

Dive into the basics of sales, including prospecting, lead generation and, sales techniques and strategies. By mastering these essential skills, you will be well-equipped to your business.

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Taxation

Taxes are a crucial aspect of any economy. They are considered the primary source of revenue for governments worldwide.

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Management

Get introduced to basic management techniques, including but not limited to, strategic planning, organizational structure, human resource management, project management, and effective communication.

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Yana Journal

News, articles, and stories that help business owners stay aware.

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